In addition to our proven skills in the latest public relations techniques, Mariposa Partners also considers seven competitive and evolving industries to be the cornerstones of our business:
Agriculture
Today's consumer is passionate about where her food comes from – and today's producer is passionate about the products he or she contributes to our global food supply. Unfortunately, a great deal of misunderstanding exists between the farm table and the dinner plate. At Mariposa Partners, we understand the issues facing modern agriculture and can help clients develop strategic communications programs to help build bridges for stronger relationships within the food chain and increased consumer understanding of the effectiveness of the food system.
Our senior counselors have gained a wealth of agriculture industry experience by managing issues related to crop and animal agriculture for leading industry commodity groups and agribusinesses, developing branded product introductions, and executing merger and acquisition communications around the world. In addition, we've worked with clients in times of crisis where we have garnered positive coverage from
CNN,
MSNBC,
USA Today and others. Our strong relationships with agricultural trade journalists and thought leaders add dimension and perspective to our point of view, which allow us to better counsel our clients on communicating relevant messages that connect with the industry.
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Food and Health
At Mariposa Partners, we don't just eat to live; we live to eat and to communicate about it on behalf of our food-related clients. The Mariposa Partners team has represented a variety of food-related organizations and businesses through various levels in the food chain. From farm to fork, our agency and team understand the food continuum. We've provided strategic counsel to grower-based commodity organizations, food manufacturers, retail chains and restaurants. At the same time, we understand the health ramifications associated with food, including pressures on the food industry to address health-related issues, making food promotion not only an opportunity but also a threat.
We recognize the influence of food and nutrition in today's society, especially one crowded with mixed messages and myriad competitors. We've also sat at the table with a bevy of food and nutrition-related experts, from top dietitians, researchers and public policy leaders to food stylists, cookbook authors and rising chefs. This allows us to serve up tested yet fresh food, nutrition and marketing experience on behalf of our clients.
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Post-secondary education
During the past 10 to 20 years, the question asked of high school seniors has changed from, “Are you going to college?” to “Where are you going to college?” This shift in mindset is beneficial for post-secondary institutions as a whole, but also requires a slight change in approach to recruiting both students and donors. Add to this the impact of “new media,” including Facebook, MySpace, YouTube, Twitter and more, which have changed the way everyone communicates and particularly influenced high school and college students. And, of course, more changes and challenges are coming.
At Mariposa Partners, we understand that the people who dedicate their lives to educating our future business leaders, teachers, engineers, doctors, policy makers and more share a passion for encouraging excellence in young people and helping students find their path to success. As individuals who have worked with and in high education institutions as well as fondly remember the life-changing influence of our own collegiate experiences, we share and understand the desire to promote and improve our post-secondary education system. We combine our experience working in and with admissions and academic programs offices and overseeing university and college publication production with an outside point of view shared by many of your target audiences. This unique combination helps us provide applicable and effective counsel.
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